Discover an unparalleled opportunity with this semi-urban land located on the coveted Federal Highway No. 307, along the route between Cancun and Playa del Carmen, strategically positioned opposite the popular tourist area of 3 Ríos. With an impressive expanse of 168,670.32 m2, divided into two plots and an imposing 101.00 linear meters frontage along the highway, this property is more than just an investment; it's an invitation to success. Its prime location just 10 km from Playa del Carmen makes it a magnet for visionary investors and developers. Classified for tourist, hotel, commercial, and service use, this land offers exceptional potential for ambitious projects that will shape the future of tourism in the region. Don't miss out on this opportunity to be part of the transformation of this world-class destination!